Digga met Mass Appeal at 125th and Madison in the heart of Harlem for Rhythm Roulette, where he blindly copped some records from a local street vendor. After pulling some Peabo Bryson, Chaka Khan Live, and Johnny Mathis, Digga brought us back to his classroom at a middle school in Harlem, where he quickly crafted a banger using his midi keyboard and Reason.
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What started as a humble graffiti ‘zine in 1996 would soon grow to be one of the most trusted outlets for youth-spawned urban culture. Today, Mass Appeal is a media collective led by authentic voices and inspired minds. We are a platform for radical creatives who are transforming culture.