You asked for it.
No, seriously, every day, you asked us for it. On Twitter, on Facebook, and then some.
Well, here you go. Welcome to the latest episode of ‘Rhythm Roulette: SERATO Edition,’ starring none other than Boi-1da.
Above, as is customary in Roulettedom, 1da was willfully blindfolded and tasked with picking three records at random during a quick session of crate digging. As one of the producer’s early hits, Drake’s “Miss Me,” blares in the background, 1da finishes his blind date at the record store, and hits the studio to put his freshly obtained vinyls to the test using Serato software.
“I got my homie Mac Demarco,” says 1da as he begins to reveal his sampling options. “Very lit, looks as lit as we can be.” He sets a vinyl copy of the fellow Canadian’s 2 album down, and quickly introduces the other two participants: Soul Jazz Orchestra’s Under Burning Skies, and Dirty Vegas’ Ghost.
Since his initial come up, producing for artists popping out of Toronto’s then-underground scene, like Kardinal Offishal and Drake, 1da’s booming, ornate instrumentals have powered some of music’s biggest names to notable hits, including Eminem, Soulja Boy, and Rihanna’s dominant 2016 hit, “Work.”
Above, you’ll get a glimpse as to why, after a decade of heat, he is still so very in-demand.
1da got the chance to work with a brand new Serato software plug-in called Sample that integrates with Serato’s O.G. production software, Pitch ‘n Time. As the name suggests, Sample allows users to chop samples and manipulate them freely. BPMs can be adjusted to the utmost extreme without any loss of audio quality. A highly intuitive interface allowed the T-Dot producer to quickly find, chop, key-shift, and time-stretch samples.
Learn more and start a 30-day free trial of Serato Sample here: https://serato.com/sample
Take part in the #SeratoSampleChallenge for your chance to win $10k at https://serato.com/sample-challenge
Subscribe to Mass Appeal here:
What started as a humble graffiti ‘zine in 1996 would soon grow to be one of the most trusted outlets for youth-spawned urban culture. Today, Mass Appeal is a media collective led by authentic voices and inspired minds. We are a platform for radical creatives who are transforming culture.