In episode 4, DJ Premier takes us through the process of how “Mass Appeal”, from Gang Starr was made.
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Created by Ian Schwartzman
Co-Created by Andrew “POE” Mohrer
Lead editor- Danny Perrin
Directed by- Andrew “POE” Mohrer
Post production- Born Ready Films
Post Producer – Drew Morris
Audio mixing- King Of Chill
All music Produced By- DJ Premier
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This is why I consider Mr Martin as thr pinnacle of hiphop DJ / Producer. All the content is a good repository of knowledge
DJ PREMIER IS THE BEST HIP HOP PRODUCER OF ALL TIME
Iconic track on my favorite GangStarr album.
Mass Appeal still giving me goosebumps after all these years.
Gangstarr greatest Hip-hop song of all time. Mass Appeal is MAGIC!!!
The main sample is a seven minute jazz track. The part he samples is one bar, in the middle of the track. It's unbelievable how he chose that little piece of music. He truly was the greatest of that time, I learned so much about music listening to everything he touched. Premo is a true pioneer.
Love these little episodes man.. “Mass Appeal” is my 2nd fav Gangstarr song behind “Royalty” love the part of the story about E dubb
DOPE
MASS APPEAL IS MY SHIT FOREVER FOR REAL GANG STARR FOR LIFE
That Premiere finger-lick in the video is iconic, man.
Where tf can I get a similar T-shirt?
Hands down my favorite gangstarr song.
Yo Prim…. Your thought process is so unique!!! Thank you for sleep eat and breathing hip hop. The way you put it together is epic and historical. This is my FAVORITE GANGSTARR RECORD EVER!!! Thank you GURU S.I.P. For being legendary you are the dopest m.c.
Hard 2 Earn album was dope. 94/95 were great years not only for Hip Hop but R&B music too. I remember being in middle school playing Gangstarr Mass Appeal and Outkast Players Ball in my walkman. Amazing times. Hip Hop was raw and pure back then.
First time I ever heard this banger was on Tony hawks pro skater 4 and ever since then I was blown away. #tothisday!!
Legendary thanks mane!
Loving the schulmädchen vinyl in the background 🙂
Still baffles me that a song like this charted on Billboard Hot 100, today that would never happen
It's the greatest beat of all time.